How to Photograph your Artwork for the Web

In this age of digital submissions, an artist needs to know more than just how to paint, draw, sculpt or otherwise create. More and more shows and contests are running their jurying process via the web.

This seminar, which takes place at the Eliot School, in Jamaica Plain, is designed to help take the sting out of learning how to take good digital photos of your artwork (without spending a ton of money on gear), how to get the image ready for uploading to the web (without photoshop) and how to make sure your digital image is around when you need it in the future!

If you are an artist in the Boston area, this is the seminar to see. It takes place on April 22nd at 6:30pm.

Sign up for the workshop at eliotschool.org and check out their other marketing workshops as well.

Some of the topics covered in this workshop:
- What is a pixel and what is resolution and why should I even care?
- How can I make my camera do what I want?
- What should I do with the pictures?
- Is there a simple way to do this? (the answer is yes!)

Swimming in a Fish Tank

So, how do you get a picture of Cardiofocus's latest Laser Ablation tool?

Start with a 30 gallon fish tank. Add a background. Add about 30 cc's of 2% milk. And then start playing with light!

Just remember, electricity and water make for a very, erm, shocking combination.

Real People Portraits

This is another portrait from the Reflections at the Footlight project I did a while back.

Tonee was the stage manager during that project, so we found an interesting piece of the backstage area to set up her portrait.

We lit her with a large octabank in the front and an umbrella from behind.

She walked onto our set and we had our image in no time. On to the next set up!

Power Lunch- Redefined

Ah, kids.

Brian Heil, over at Hue Brand Group, creative directed this project, for a non-profit reading program. We had a lot of fun playing with the kids and they, I think, had a lot of fun with us.

The challenge, as always, is to keep their attention span. Or, at least, direct their attention to what we need to accomplish.

I learned a lot from this shoot. One of the kids taught me some of the worst knock knock jokes ever!

Happy Valentine's Day!

To a certain extent, I feel like Linus, in the Charlie Brown Christmas, except for Valentine's Day. It's all a big racket set up by a conglomerate, back east.

Valentine's day is so commercial that it, more than occasionally, borders on the ridiculous.

Until you drill down to the heart (no pun intended) of the celebration and remember what it is all about. Then, it can become sublime.

This morning, I was sitting at the breakfast table, reading my morning blogs with the boys and came across Scott Kelby's wonderful web comic, pvpoline.com. (Who me? Read comics? Nah! Never! Childish pap!... er...)

His blog entry about his father explaining to a young Kelby that he was no longer in love with his mother, that it had actually moved beyond love to something so much more, really resonated with me. I can remember a similar situation with my father.

The image above was created a few years ago as a Valentine's Day card for my wife.

Reception this Saturday

If you happen to be in the Boston area this Saturday evening and are looking for something to do, stop by the Footlight Club in Jamaica Plain between 6 and 8pm and say "Hi!"

The Found on the Beach series has found a home for the month of February at Eliot Hall in the Footlight Club, 7A Eliot Street.

I created The Found on the Beach limited edition photography portfolio after being inspired by a lifetime of exploring that magical transition zone where water meets land.

"Inspired by shape and texture and informed by delicate light, these images will bring you back to that first moment when you held a shell up to your ear."

Sounds like a lot of art-speak to me, but people seem to like these pieces enough to use them as the cover of a couple of jazz cds and to take them home.

So, stop on by and share some grog, maybe some tasty snacks. I will also have a some Found on the Beach books for signing. There are also a few Reflections at the Footlights books available (that was my portrait series at the club).

Hope to see you there!

Back to the Tongues

Yes, we're back to the tongues.

I was looking through the archive for some other images and came across this little gem of a portrait of a good friend of mine who was just starting out his business and wanted a unique portrait instead of the industry standard, driver's license/passport photo headshot.

Of course, this was not the one he chose for his publicity campaign!

We started out with a very serious looking image and gradually broke it down until we were just laughing out loud about bad jokes (mostly mine).

Eventually, we came around to more casual expressions and captured some real expressions.

He said something interesting about the process and the goal of the shoot. He said that, while the photo was of him and looked like him, its reason to exist wasn't about him. As a personal photo, he didn't really like the portrait because, well, he wasn't 18 years old, etc. I can relate.

The important measure of success for the photo was how it would appeal to his target audience. Would they like it? Would they feel comfortable with this image? Would it help them to feel comfortable hiring him? Did it have the elements (props, wardrobe, expression, background, lighting, pose, etc) that would help the audience identify with him?

That would be the true measure of a successful marketing portrait.

But, I still like the tongue shot!

Happy New Year!

Okay, so this is the last time we procrastinate our holiday card! Still, you get a whole year to do thank you cards after a wedding. So...?

Big doings in the works for this year. New Years Resolutions include things like updated goals, better planning, less procrastinating, new personal photography projects to keep me fresh for the all important client shoots.

Also, contacting old clients that I might have lost touch with and suggesting projects to my favorite collaborators.

Plus, finish building the new office, look for bigger photo studio space and spend time with the family.

Gonna be a fun year for commercial photography. Hope you can join me!

The picture above was done in the studio. The background was added after.

What is cheap photography?

This is from another client conversation. We were talking about stock photography versus assignment photography.

One of his in-house designers kept wanting to use images from a royalty free disk. The boss kept adamantly saying no.

Here was his reasoning, as he said it to me.

1. The people always look like models, not our customers, or even an idealized version of our customers.

2. The concept always has to be warped to fit the royalty free image the designer found, which means compromises.

3. Our product is never in the shot. Or if there is something similar, it is still not OUR product. Or, we have to spend time and money retouching.

4. The selection is so big that you end up spending a day looking for the image, a day re-concepting and a day trying to make it all fit together. Again, with compromises.

5. If the designer happens to find an image that fits our marketing goal, it also certainly fits our competition's goal. And, the marketing plan of everyone else who bought the disk. Which means that the image is not unique to us and our customers.

6. If the customer sees that image on our competition's site after ours, who is he going to associate the image with? Not us!

7. Our brand, our marketing, and our company is worth more than a $10 investment. And, we will get a better return, more sales, with a good, custom image.

8. If that $10 image loses us just one potential customer, it has cost us a heck of a lot more than $10 dollars!

The ASMP have a great article about Royalty Free photography available to the public here.

Holidays, Charity, Thanks, Etc

This year, in honor of my good friend, Alec Boudreau, my client gift was a donation to the American Society for Suicide Prevention (www.asfp.org)

Alec, it has taken me a long time to get to the point where I am not as angry any more. You are missed.

As my son reminded me a few nights ago: "Remember to be thankful for what we have."

House Style?

Branding is always an interesting exercise and something that every company should take a look at. Because, no matter what, you are a brand to your customers/audience.

The really interesting part is when you discover that what you think your brand stands for is not what they think your brand stands for.

For example, an excellent graphic designer and branding expert, Christine Conrad Lane, commented that one of my selling features was "No specific house style."

That freaked me for a moment. And, then she continued with "That is important to me." She needs someone who is flexible and skilled enough that they can tell the story that meet her clients' goals.. with whatever tools, props, looks or style that is appropriate.

She finished her branding statement of my photography with "Matt McKee Photography captures reflections of the reality you desire."

Which, come to think of it, is how I see my photography as well!

The image above was originally created for the Spring House on Block Island, art directed by the Hue Brand Group. The original file, as shot, was a nice porch image. But, to get the "reflection of reality that [a potential hotel guest would] desire," I needed to take it further.

Hope you enjoy it!

A Good Marketing Quote and Hair

I was sitting in a client's office the other day, talking about an upcoming project for a concept based still life. The conversation rolled around to the effectiveness of cutting back on marketing to save a buck.

He pulled out a piece of paper with one of the most apropos quotes I have seen in a long time.

"He who stops advertising to try and save money could just as easily stop his watch to try and save time."

Neither of us know who said it. He got it from one of his clients. If you know who to credit for it, let me know!

The poster above is another in the series I have been creating for the Footlight Club, America's Oldest Community Theater.

As always, a lot of fun and creativity went into the preplanning for the shoot. In retrospect, the shoot itself was kind of quiet, as Jason, the stylist on set and our model, wrestled with the wigs to get strategic coverage.

Speaking of good marketing quotes, I found a very interesting article on the Freelanceswitch.com site that talked about marketing and publicity design. It was specifically about designing for publicity, but, like most marketing, the principles can apply anywhere!

Blondie in the Village

Can't believe I am running out things to say about this event. Well, not so much running out as having other things going on.

Between clients, the Jamaica Plain Arts Council, which I am a co-president and web dude, and now Jury Duty, it is hard to keep on track on the blog.

So here is just a couple more cool pics from that series.

A Night in the Village Remembering

This image was created on Halloween 2001. We followed this couple for about 7 blocks.

There was plenty of cheering and not a few tears from passers by and fellow costumed characters.

Halloween In Greenwich Village

People are amazing. As a photographer who is called upon to create portraits for marketing and the occasional editorial project, I often come across subjects who are reluctant and hesitant.

And, that's okay. That is part of the challenge. To help them understand that their 15 minutes is here and that they can trust me to create an image that they will be proud to be associated with.

In stark contrast, everyone at these events in the Village have almost no reluctance. Only two people, out of the thousands we saw over 5 years, were not into strutting in front of the camera.

It is like their inner child has come to play and wants, or even craves, our attention.

I always wonder how many of these people were CEOs and engineers in their "day" persona.

A Night in the Village, The Story Continues 3

We skipped a year due to a scheduling issue but were right back at it, better prepared and totally jazzed.

Armed this time with my new Nikon F5 and a wide angle lens, we hit the streets, looking for adventure and new images.

This time we had a better idea of what we were looking for. But, I still had a nagging problem. I had no idea what I was creating this body of work for. In a way, it was a handicap, mentally.

In another way, it was supremely liberating.

As I have said before, I love the challenge of getting into a client's head to see what exactly they are looking for... even when they can't describe it fully themselves. That, to me, is fun and has been lucrative for me, so I guess I have been successful at it.

This time, there was no limits, just create what I felt at the moment.

a b October, Happy Birthday to Me!

Fall has always been my favorite time of year. I don't know. Maybe its the weather, maybe it is still the childish glee that I feel as my birthday approaches (which has mitigated a bit as I have gotten older. Now it is more of a bitter sweet glee).

That first day of school. The first splash of color in the leaves. The first time you see the twinkle of crystals in the morning frost.

And, after a hot summer like this one, the first breath of relief where I really get motivated to do things without feeling like passing out from heat exhaustion!.

This image represents another part of my favorite season. Halloween approaches! It is from a series of images that I will talk about more as October proceeds.

Cat on a Hot Tin Roof

Ugh! August in Boston. 90 degrees and sweat pouring down.

It's a little like the scene we recently created above.

This was part of a poster and marketing project for The Footlight Club, and another opportunity for me to work with the wonderful and passionate people there.

We started out studying the classic posters and dvd covers from the Paul Newman movie and reading over the synopsis of Tenessee William's play. And, then we distilled it down until we answered the questions, what is the ultimate theme and what is the audience going to be looking for?

In the beginning of the process, the layout was very busy and full of people. By the end, when we showed up to shoot, it was just Brick and Maggie, played by Peyton Pugmire and Elissa Jordan. Both put on their characters and played the moment to perfection. Susanna Crampton, the producer, and Artie Leger, the director, were both on hand to approve the final shot.


If you want to see great community theater, check out the play at the Footlight Club.

Beware of Camera Recoil While Shooting Clouds

Oh, what can I say about this one?

I got on the second smallest plane in my life, to go on a fishing vacation. The sky was brilliant blue and the clouds, once we got above them, were fluffy like cotton. Of course, I almost missed that part when the plane suddenly dropped about 20 ft down and another 20 to the left.

The copilot turned back to the 7 of us (yeah, did I mention it was a small plane?) and grinned, as if to say, "No worries, mate!"

Obviously, there were "no worries", as I am alive to write this. And, in fact, it wasn't that bad a flight. But, just to be safe, I pulled out my camera and watched the clouds beyond the engine until they looked satisfactorily dramatic and squeezed the trigger.

Suddenly, the camera slammed back into my forehead, like the recoil from a rifle when you place your face to close to the scope. The damned turbulance had bounced us again and slammed the camera, with my face following, into the wall of the plane.

I reviewed the image I had captured and promptly deleted it. Who wants a shot of my knee?

Looking back out of the window, I rubbed my sore forehead and resolved to give myself a little more room between window, camera lens and aching head. A few minutes later, the clouds cooperated again, but the turbulance had vanished.

During a quite moment on the vacation, I pulled out my laptop and spent some time tweaking my favorite from that session.

More images from the Canada Trip coming soon!

Posters and Composites

One of my constant inspirations is the art of the movie poster. Where else does the art of compositing come together to express the idea of a two hour span of time? It makes heros and villans larger than life. It conveys the central theme and drama (or comedy or whatever) to an audience through the common visual language. It is a dialog that happens in one composition.

For a while now, I have been exploring this art with a local community theater. (Yes, the same one that I just completed a 31 portrait series of its members. You can still order the book by clicking the link to the right.)

Once again, I was able to team up with Kristin MacDougall, on of the fine producers at the Footlight Club, and we brainstormed a poster design for Vampire Lesbians of Sodom and Sleeping Beauty or Coma, two Charles Busch plays.

Principle photography took place over a few short hours, photographing the available actors, in costume, on a white background. Compositing and final design, however, took around 6 hours to put together the poster and banner to advertise the show.


This makes my sixth poster series for the club and I look forward to our next project together!